How does a company grow from being a small, family-owned operation to having 20,000 employees and sales of $2.8 billion?
It’s all because of the acronym, USP. It stands for “Unique Selling Proposition” and all successful organizations take the time to carefully craft and fine tune their USP so that tangible and intangible qualities of the [...]
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Monday, June 7th, 2010
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Wednesday, June 2nd, 2010
The Harvard Business Review published a fascinating article on a restaurant chain many know around the country: Outback Steakhouse.
There are lessons from Outback Steakhouse for every business, beginning with the phrase used most often in television advertising: No Rules, Just Right.
Outback has developed a set of core values early on called “principles and beliefs” that [...]
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Monday, May 31st, 2010
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Monday, May 31st, 2010
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Monday, May 31st, 2010
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Wednesday, May 26th, 2010
Mission Valley Bank is months away from opening a new branch in Santa Clarita but is already hiring employees to work there, training them at two other branches.
If the bank doesn’t strike early in getting qualified people on the payroll, it risks losing them.
“There is an investment in time in finding the right person,” said [...]
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Wednesday, May 19th, 2010
Appeared in the July 12, 2006 in print edition of the Los Angeles Times
Q: I never wrote a business plan, but my company took off without one. Now I’ve hit a rough patch with reduced cash flow and almost no profit. How do I get back on track?
A: The reason a business plan is so [...]
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Wednesday, May 12th, 2010
Times may be tough, but the people who are in sales for a living will tell anyone who is listening, “Times are GREAT!” but what they say on the inside and really want to say out loud is, “It sure is tough out there!”
If you are the one signing the paychecks for those on the [...]
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Wednesday, May 5th, 2010
3 Tips to Attain SERPs search engine results improvements. If you are looking for ways to attain SERPs search engine results improvements, you can learn a lot from reading through various resources that can help you regarding the topic. To help you with your quest, here are some useful techniques that can help you [...]
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